Agadir is maybe the city with the least charm to buy the typical Moroccan handcraft goods. All the souk is around a big square behind the Uniprix (Blvd. Hassan II with Ave. Sidi Mohammed). There is a concrete building called Marché centrale with many shops inside. Is possible to get in also from Ave. Prince Moulay Abdallah. All the goods are made outside the Agadir region, and it’s difficult to find them at a good price. The good thing of buying in Agadir is that there are many fix-price shops, which is good if you don’t know how to haggle well. In fact, you may find that the cheap things you bought in Marrakech are not so cheap! In the Uniprix shop is possible to buy small typical pieces in maybe the least authentic shop in Morocco, but the prices are no so high and there is nobody pushing you to buy.